Legal & Professional Services
"With Andersen, at a time where the firm was the undisputed global leader, I learned the fundamentals of successful international professional service organization: the immense power of a well structured brand, the multidisciplinary & collaborative approach, global client development programs, great execution and delivery.
With digital today, all of this can be easier and faster.
Leveraging on 15 years in SEA helping professional services organizations, including preeminent legal and Multi-Disciplinary Practice firms, develop their brands and business in ASEAN, we have a deep understanding on how to help professional services firms transition successfully to their next levels."
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Laurent, Founder Digital Mekong
The questions managing partners routinely face
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In saturated and competitive legal & professional services markets where wars for talents and clients are ragging, how can my brand be (more) trusted ?
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My marketing / BD function is managed by non dedicated BD professionals (interns, secretary, partners…) or myself only. How can I implement a reliable BD setup to support the long term development of my firm with budget constraints ?
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Our firm has as established and recognized expertises. We (intent to) produce content. How can we make sure our voice can be heard and understood ?
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Source of business relies only on some key individuals in our organization. How can our sales organization be more efficient ?
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The pandemic has proved we could do things differently. What’s next ?
How can we help?
Create and/or transform your brand into a critical business development asset, from a unique positioning to an impactful and cohesive visual identity throughout all offline and online clients touchpoints.
Act as your own BD tam and/or Build your own in-house marketing and BD capabilities, from recruitment to management
Define and implement your thought leadership strategy, from inbound marketing to outbound initiatives
Help put digital at the center of your strategy, but smartly, with the appropriate technology, and with the right data and content.
Build your business development roadmap, from training advisers, lead generation to client development programs with the right tools
Case Studies
Zico | Establishing the brand as the go-to professional services firm in ASEAN
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CMO on-demand, Marketing & business development, Branding & creative, Photo & video
Zico | Establishing the brand as the go-to professional services firm in ASEAN
​
CMO on-demand, Marketing & business development, Branding & creative, Photo & video
Zico | Establishing the brand as the go-to professional services firm in ASEAN
​
CMO on-demand, Marketing & business development, Branding & creative, Photo & video
Zico | Establishing the brand as the go-to professional services firm in ASEAN
​
CMO on-demand, Marketing & business development, Branding & creative, Photo & video
