case study
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Establishing the brand as the go-to professional services firm in ASEAN
#CMO on demand
#marketing & business development
#branding & creative
#photo & video
#legal & professional services
#SoutheastAsia
about
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1st ASEAN multi-disciplinary network listed on SGX
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Professional services including Law
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HQ Singapore
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700 pers.
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10 countries
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18 offices
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10+ services lines
challenge
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Establish the brand as the go-to multi-disciplinary professional services firm across 10 Southeast Asian countries and 18 offices
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From strategy to business development supporting the 10+ services lines including the ZICO Law network
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Set up a regional Business Development support organization and team
delivered
3 years as In-House Regional Marketing Director
Full rebranding from website to all brand applications
Positioned the brand as "ASEAN insiders by origin and passion"
Online/offline marketing and business development strategy and implementation
Business analytics reports
Day to day management 10 staff team
feedback
"From setting up a robust BD team assisting from strategic input to operational support, Laurent was instrumental in helping ZICO Law implement our business development plan successfully. I would recommend Laurent as marketing & BD expert for professional services and law in particular."
