case study

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Establishing the brand as the go-to professional services firm in ASEAN

#CMO on demand

#marketing & business development 

#branding & creative 

#photo & video

#legal & professional services  

#SoutheastAsia

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about

  • 1st ASEAN multi-disciplinary network listed on SGX

  • Professional services including Law

  • HQ Singapore

  • 700 pers.

  • 10 countries

  • 18 offices

  • 10+ services lines

  • www.zico.group

challenge

  • Establish the brand as the go-to multi-disciplinary professional services firm across 10 Southeast Asian countries and 18 offices

  • From strategy to business development supporting the 10+ services lines including the ZICO Law network

  • Set up a regional Business Development support organization and team

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delivered

3 years as In-House Regional Marketing Director

Full rebranding from website to all brand applications

Positioned the brand as "ASEAN insiders by origin and passion"

Online/offline marketing and business development strategy and implementation

Business analytics reports

Day to day management 10 staff team

feedback

"From setting up a robust BD team assisting from strategic input to operational support, Laurent was instrumental in helping ZICO Law implement our business development plan successfully. I would recommend Laurent as marketing & BD expert for professional services and law in particular."

 

Hanim Hamzah, Regional Managing Partner,

ZICO LawNetwork