case study
Helping an FMCG expert launch his consulting enterprise in SEA.
#branding & creative
#marketing & business development
#digital
#Vietnam
about
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A senior Regional Head of Marketing and Sales,
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FMCG international experience in a leading US multinational corporation,
challenge
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Build a credible brand,
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Define the firm's purpose,
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Structure the service commitments,
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Create and design the sales kit.
delivered
Full brand visual identity – from the logo to all the brand applications,
Brand purpose and positioning,
Website - from development to content,
Firm's presentation,
Social media profiles,
General marketing assistance.
feedback
"Laurent is a round and sound marketing professional, highly creative with the ability to swiftly transform concepts into reality. Very pragmatic, highly experienced and knowledgeable about Vietnam and South East Asia, he asks the right questions enabling customer to reflect further and to see things from different angles.
Deliveries were beyond expectations in terms of quality and timeliness. Collaborating with the dynamic structure of Digital Mekong and Laurent particularly was a fantastic journey. As a customer, I can only recommend such a partnership. I would like to say a big thank you to Laurent for his wise advices, great work and his permanent positive attitude, which is reflected on his entire organization."