case study
Transforming a brand into a leader in the Southeast Asian emerging markets legal services.
#CMO on demand
#marketing & business development
#branding & creative
#photo & video
#legal & professional services
#SoutheastAsia
about
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Leading international law firm specializing in frontier markets,
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Legal and Tax services,
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HQ Phnom Penh,
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250 staff,
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9 countries,
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12 offices,
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8 regional practice groups;
challenge
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Establish the brand's active regional role in Southeast Asia,
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From strategy to business development that supports legal and tax business units across the region,
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Set up a regional Business Development support organization and team.
delivered
4 years as In-House Regional Marketing Director (80% time),
Full rebranding - from the website to all the brand applications,
Positioned the brand as "Pioneers in Emerging Markets",
Online/offline marketing and business development strategy and implementation,
Client development program,
Crisis management,
CRM implementation,
Recruitment and day to day management with 10 BD team across the region.
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