case study


Transforming a brand into a leader in the Southeast Asian emerging markets legal services.​

#CMO on demand ​

#marketing & business development ​

#branding & creative ​

#photo & video​

#legal & professional services  ​


DFDL brand in action.PNG


  • Leading international law firm specializing in frontier markets,​

  • Legal and Tax services,​

  • HQ Phnom Penh,​

  • 250 staff,​

  • 9 countries,​

  • 12 offices,​

  • 8 regional practice groups;​



  • Establish the brand's active regional role in Southeast Asia,​

  • From strategy to business development that supports legal and tax business units across the region,​

  • Set up a regional Business Development support organization and team.

DFDL brand in action 2.PNG


4 years as In-House Regional Marketing Director (80% time),

Full rebranding - from the website to all the brand applications,​

Positioned the brand as "Pioneers in Emerging Markets",​

Online/offline marketing and business development strategy and implementation,​

Client development program,​

Crisis management,​

CRM implementation,

Recruitment and day to day management with 10 BD team across the region.​