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case study


Transforming a brand into a leader in the Southeast Asian emerging markets legal services.​

#CMO on demand ​

#marketing & business development ​

#branding & creative ​

#photo & video​

#legal & professional services  ​


DFDL brand in action.PNG


  • Leading international law firm specializing in frontier markets,​

  • Legal and Tax services,​

  • HQ Phnom Penh,​

  • 250 staff,​

  • 9 countries,​

  • 12 offices,​

  • 8 regional practice groups;​



  • Establish the brand's active regional role in Southeast Asia,​

  • From strategy to business development that supports legal and tax business units across the region,​

  • Set up a regional Business Development support organization and team.

DFDL brand in action 2.PNG


4 years as In-House Regional Marketing Director (80% time),

Full rebranding - from the website to all the brand applications,​

Positioned the brand as "Pioneers in Emerging Markets",​

Online/offline marketing and business development strategy and implementation,​

Client development program,​

Crisis management,​

CRM implementation,

Recruitment and day to day management with 10 BD team across the region.​


“DFDL hired Laurent as our first regional marketing director with the responsibility to position our brand as the regional legal & tax go-to firm in the emerging markets of Southeast Asia and beyond. From strategy to operational implementation, from local to regional, from offline to online, Laurent has built for our firm very robust and efficient brand and business development foundations on which we still leverage today. His inputs have contributed very positively to what DFDL has become. And beyond these past achievements, Laurent has remained a go-to legal marketing expert we enjoy continuing to collaborate with.”

Martin Desautels, Senior Partner, Co-Founder DFDL 

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