case study

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Shape a hotel brand into a unique boutique in the Imperial City of Vietnam.​

#branding & creative ​

#digital​

#photo & video​

#retail, F&B, hospitality​

#Vietnam​

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about

challenge

  • The boutique hotel is made up of 5 private houses that are inspired by the ancient mandarin garden houses in the feudal times,​

  • Position the brand as unique and exclusive in a very competitive hospitality market in Hue.

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delivered

Full brand visual identity – from the logo to all the brand applications,​

Full brand visual identity – from the logo to all brand applications,​

Brand purpose and positioning,​

Positioned the hotel as "The Journey into Hue's soul",​

​Renamed to: Ancient Hue Garden Houses,​

Website - from development to content,​

Photo shoot – created the hotel's photo gallery.

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