Shape a hotel brand into a unique boutique in the Imperial City of Vietnam.
#branding & creative
#photo & video
#retail, F&B, hospitality
The boutique hotel is made up of 5 private houses that are inspired by the ancient mandarin garden houses in the feudal times,
Position the brand as unique and exclusive in a very competitive hospitality market in Hue.
Full brand visual identity – from the logo to all the brand applications,
Full brand visual identity – from the logo to all brand applications,
Brand purpose and positioning,
Positioned the hotel as "The Journey into Hue's soul",
Renamed to: Ancient Hue Garden Houses,
Website - from development to content,
Photo shoot – created the hotel's photo gallery.