case study
Shape a hotel brand into a unique boutique in the Imperial City of Vietnam.
#branding & creative
#digital
#photo & video
#retail, F&B, hospitality
#Vietnam
![Ancient Hue Garden Houses 2.PNG](https://static.wixstatic.com/media/7e5fa0_3d72ba53ba874436a9fa0740cb0e4248~mv2.png/v1/fill/w_56,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/7e5fa0_3d72ba53ba874436a9fa0740cb0e4248~mv2.png)
challenge
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The boutique hotel is made up of 5 private houses that are inspired by the ancient mandarin garden houses in the feudal times,
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Position the brand as unique and exclusive in a very competitive hospitality market in Hue.
![Ancient Hue Garden Houses 1.PNG](https://static.wixstatic.com/media/7e5fa0_3b31ed2e0b5a4c4185bcf9a30e046ca7~mv2.png/v1/fill/w_105,h_62,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/7e5fa0_3b31ed2e0b5a4c4185bcf9a30e046ca7~mv2.png)
delivered
Full brand visual identity – from the logo to all the brand applications,
Full brand visual identity – from the logo to all brand applications,
Brand purpose and positioning,
Positioned the hotel as "The Journey into Hue's soul",
Renamed to: Ancient Hue Garden Houses,
Website - from development to content,
Photo shoot – created the hotel's photo gallery.
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