case study
Turning a family-owned brand into a leading industrial assets solutions provider in Vietnam.
#marketing & business development
#branding & creative
#digital
#photo & video
#B2B services
#Vietnam
about
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A leader in industrial assets maintenance,
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Founded in 1998,
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250 staff,
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HQ in Ho Chi Minh City,
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3 countries;
challenge
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Transform the brand from a family-owned company into a leading industrial assets life solutions provider,
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Create a timeless visual brand identity and positioning.
delivered
Brand's golden circles and purpose,
Positioned the company as a global industrial assets life solutions provider,
New tagline: "Anytime, anywhere, any day, always maintaining your assets...",
New visual identity – from the logo to all the brand applications,
Website - development and content,
Company sales documentation – from the design to the content,
Photos and videos.
feedback
