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case study

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Expand a premium Vietnamese Cafe brand into a Lifestyle venue: RuNam Bistro.​

#branding & creative ​

#digital​

#photo & video​

#retail, F&B, hospitality​

#Vietnam​

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about

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  • A Vietnamese coffee group aiming to develop high end coffee products and lifestyle in Vietnam and beyond,​

  • HQ Ho Chi Minh City, Vietnam,​

  • 13 coffee shops and restaurants;​

  • https://caferunam.com

challenge​

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  • Expand the brand Runam Café into Ru Nam Bistro - a cofee shop concept inspired by the romance and depth of Vietnamese culture, ​

  • Create a distinctive atmosphere that will stand out in a very competitive Vietnamese Coffee shop market.

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delivered

Full brand identity – from the logo to all brand applications,

Illustrations

Packaging

Menus

Signage

Uniform

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feedback​

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